How does phycocyanin power energize plant protein drinks?

With the continuous improvement of people's pursuit of quality of life, the demand for health and nutrition has become stronger and stronger, forcing the entire beverage industry to change from "good drinking" to "good drinking". Under this trend, Plant Protein beverages have become the first choice for consumers in pursuit of a healthy and trendy lifestyle due to their beneficial effects on the body, love for animals, and environmental protection.

Plant protein beverages were initially targeted at people with lactose intolerance, and they were introduced as a substitute for milk. But health selling points quickly expanded. Some consumers have received the message that "plant-based protein drinks are healthier than milk". According to a survey conducted by Mintel, the world's leading market research and consulting company, it is found that one in five Americans is reducing milk intake for health reasons.

According to the "2017-2022 China Plant Protein Beverage Industry Market Demand Report" released by the Foresight Industry Research Institute, plant protein beverages have been the fastest growing beverage sub-industry since 2007. The plant protein beverage market is expected to be scaled by 2020. Reaching 258.3 billion yuan; Tmall`s "2020 Plant Protein Beverage Innovation Trends" also shows that in 2020, the plant protein beverage market will grow by as much as 800%, contributing 15.5% to the beverage market, ranking third and becoming the leading beverage market. High-speed growth engine. In the European and American markets, the development of plant protein beverages is in full swing. Data shows that in 2018, the retail sales of traditional milk in the United States fell by 1.2%, and substitutes such as oats and almonds rose by 3%; in the European market, among the new products on the market from April 2017 to March 2018, oat-based plant protein Beverages and yogurt accounted for 14.8%, compared to only 9.8% in the same period in 2017. In addition, Markets and Markets data shows that the global plant protein market was worth US$18.5 billion in 2019 and is expected to reach US$40.6 billion by 2025.

Product Introduction

Phycocyanin (also known as blue spirulina protein), as a new plant protein, is gradually entering the public eye. Phycocyanin, which is a vegetable protein pigment, is added to an aqueous solution to show a clear sky blue color. In the current situation where there are few blue drinks on the market, the beautiful and novel blue is easy to cause visual impact. It is extracted from Spirulina deep in the ocean and is one of the few pigment proteins in nature, containing 8 essential amino acids. Modern scientific research has shown that phycocyanin has a powerful antioxidant effect, and has important medical and health functions in enhancing immunity, eliminating free radicals, fighting inflammation, improving anemia, promoting blood cell regeneration, and inhibiting cancer cells. It is known for its important medical and health care functions. As a "food diamond". The use of phycocyanin can bring convenient and functional plant protein nutrition to the world in the form of plant beverages. Phycocyanin, a vegetable protein pigment, is added to an aqueous solution to give it a clear sky blue color. Blue is the color of the sky and sea, bringing a sense of coolness.

Product Recommendation

We specializes in the production of phycocyanin, and is committed to the research and development, production and sales of natural pigments and functional raw materials. It has successively passed FSSC22000 certification, and the products have obtained HALAL, KOSHER, US & EU organic certification and other certificates.